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Why should I let my franchisees use Social Media?

                        Why wouldn’t you? I’m going to guess that your first thought is brand management. That is understandable. But, you let your franchisees market their business now and you have...

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The intersection of Direct Mail & Social Media

As I observe many major brands’ social media strategy to gain “likes” and followers on platforms such as Facebook & Twitter, I see a number of correlations between Direct Mail & Social Media...

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